anyone who subscribes to their fine magazine (print or online ) probably also gets their email updates and notifications too. all cool there and great as an hr professional to keep updated on industry trends/gossip. so keep that side, good - its really good and as hr'ers, we hoard this stuff and use it when we need it.
the "dark side" that has emerged every so not very subtly is the blatant advertising emails that have been pushed out over the past 12 months. i understand that they probably pick up a cool $5 -10k per email blast but it really devalues the brand. consider the audience. managers, directors and supervisory levels. as a vendor even i find it offensive. and i am not easily offended!!
so weigh up the $10k of advertising with the brand impact? u don't have to be galileo to work this through. having worked with hr professionals the one thing they hate above all else is being sold to. give them the information sure, when they ask for it or in a proper context. but i fancy that the ongoing advertising direct email blasts are hurting the hr mag brand and putting the advertised product in the "consider as a last resort" category!
now, i'll temper my rant with the fact that other email blasts probably work quite well. consider the recruiter daily crew. aimed fairly and squarely at recruitment consultants. these guys are a different beast (and i say that with the deepest respect as i too have a foot in this camp) completely. they want to have the information to hand and consume the information in a totally different manner.
so, that's my rant, feeling a tad sam kekovich to be honest.
now where did i put the cerapax?
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